17 June 2007
Superdrugs
In England, it's fun to shop, even at the pharmacy. Mainly because of the packaging of products: lots of nice colours combinations, attractive layouts, great fonts, texts that talk to you (the customer) as a friend ("pop by anytime at our headquarters"), etc...
I had to bring back few samples.
Poppets are yummy chocolate sweets filled with toffee (the yummiest), mint cream, raisins or orange cream first launched in 1937 and they underwent a major lifting last year. I just noticed them so I guess the new marketing plan works well.
![](http://www.superficiel.org/blog/packaging/poppets.jpg)
Other candy temptations are sugar-free Hotlix's lollipop with a cricket twist.. I guess, they're surfing on Edible's wave that I wrote about in this blog a couple of years ago ("The last culinary territory to conquest"). I came across the lollipops as they were given away during the Go-North festival, a rock/folk music festival taking place in Inverness this year. I'm not sure I got the obvious link between the 2 themes. Maybe as a hommage to rock bands from the fifties and sixties who bore insect names like the Beatles?
![](http://www.superficiel.org/blog/packaging/crickets_hotlix.jpg)
More sugar: I like the straightforwardness of this one.
![](http://www.superficiel.org/blog/packaging/sugar.jpg)
A candy look-and-feel but very medical: anti-travel sickness tablets. The packaging makes you want to ride again and again so you get to take one of their pills and feel so happy to be traveling.
![](http://www.superficiel.org/blog/packaging/joyrides.jpg)
Finally, I've always been attracted to designs that use the famous eye-doctor test board. I know it's a classic but in this case, it's very appropriate. Also, it's the best design ever I've seen for a contact lens solution. And it's made by a chain and they usually don't put so much effort into their own product packages, so it's something to acknowledge.
![](http://www.superficiel.org/blog/packaging/allinone.jpg)
-- Joëlle.
I had to bring back few samples.
Poppets are yummy chocolate sweets filled with toffee (the yummiest), mint cream, raisins or orange cream first launched in 1937 and they underwent a major lifting last year. I just noticed them so I guess the new marketing plan works well.
![](http://www.superficiel.org/blog/packaging/poppets.jpg)
Other candy temptations are sugar-free Hotlix's lollipop with a cricket twist.. I guess, they're surfing on Edible's wave that I wrote about in this blog a couple of years ago ("The last culinary territory to conquest"). I came across the lollipops as they were given away during the Go-North festival, a rock/folk music festival taking place in Inverness this year. I'm not sure I got the obvious link between the 2 themes. Maybe as a hommage to rock bands from the fifties and sixties who bore insect names like the Beatles?
![](http://www.superficiel.org/blog/packaging/crickets_hotlix.jpg)
More sugar: I like the straightforwardness of this one.
![](http://www.superficiel.org/blog/packaging/sugar.jpg)
A candy look-and-feel but very medical: anti-travel sickness tablets. The packaging makes you want to ride again and again so you get to take one of their pills and feel so happy to be traveling.
![](http://www.superficiel.org/blog/packaging/joyrides.jpg)
Finally, I've always been attracted to designs that use the famous eye-doctor test board. I know it's a classic but in this case, it's very appropriate. Also, it's the best design ever I've seen for a contact lens solution. And it's made by a chain and they usually don't put so much effort into their own product packages, so it's something to acknowledge.
![](http://www.superficiel.org/blog/packaging/allinone.jpg)
-- Joëlle.
Labels: Design, Graphic design, Packaging design