28 April 2006

Coke goes White

An amazing TV ad by Coca-Cola featuring "Love is the Truth" a song by Jack White (of the White Stripes) is available for a "limited time" on their british website. The song was written especially for the ad out of an obsession White has for the colors of Coca-Cola. At its turn, the ad gets its inspiration from the lyrics of the song and puts the colors (black, red and white) forward in a beautiful Muybridge/Marey motion study-like narrative, except it's actually in motion. The ad is not really due to air on TV which is a shame, but that's what Internet is for: surfacing the hidden.

-- Joëlle.

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